Folk rock icon Bob Dylan will make an appearance during the Super Bowl this weekend
But it's not in the way you'd think - one of the singer's classic tunes will be used in an ad for Chobani yoghurt.
The 1966 hit 'I Want You' will accompany a bear wandering through a general store, eventually finding what it's after - which is, of course, the yoghurt.
Dylan, who received the highest US civilian honour in 2012, is also rumoured to have his music featured in an ad for Chrysler on the day, though the chatter has neither been confirmed nor denied.
The singer recently landed his track 'Motherless Children' to Jeep for an advertisement.
Bruno Mars will perform at the halftime show at the sports game on the weekend.
Photo: Getty Images
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